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Shopper Profile
Successful Retail Uses:
A mecca of bohemian and alternative culture, the East Village dances to its own beat. A magnet for younger generations, it’s rife with vintage stores, eclectic eateries, and indie music spots. Given its trendy status, rents can be steep, but they vary; landlords range from old-time locals to bigger corporate entities.
Household Income in Trade Area: $90,000
Retail Sales in Trade Area: $480 million
Population in Trade Area: 100,000
Tenant Sales per Square Foot: $600
Occupancy Rate: 92%
Anchor Tenants: Whole Foods, Target
Tenant Rent/Sales Ratio (%): 12.5% – 25%
Rent $ / Visitor (relative cost of the foot traffic): $12 – $24
Other Notes: Data sourced from public and private records.
Average Rent (psf): $131
Median Rent (psf): $120
Rent Range (psf): $120-$137
Rent Variability: Medium
Other Notes: Data provided by Retail by MONA, a New York based brokerage firm.
Preferred ISP(s)
Estimated Permit Timeline (weeks)
Landmarks Risk
Union Labor Disharmony Likelihood

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