The neon epicenter of New York City, Times Square is a pulsating hive that blends retail, entertainment, and spectacle like nowhere else. Attracting a broad swath of tourists and theatergoers, the area is flush with flagship stores from global brands to specialty shops. If you’re looking for high visibility—and have the budget to match—you won’t find a brighter spotlight. With skyrocketing rents and big players as landlords, this district is for brands ready to hit the high notes on Broadway and beyond. Feel the palpable energy as millennials snap selfies with street performers, while Gen Xers rush to catch the latest Broadway hit. Whether it’s your signage or your footfall, nothing shines brighter than retail in Times Square.