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Shopper Profile
Successful Retail Uses:
A melting pot of cultures, the Lower East Side (LES) thrives with its gritty yet artsy vibe. It draws a young, vibrant crowd eager to explore its indie galleries, dive bars, and eclectic boutiques. While rents have been on the rise due to its increasing appeal, there’s still a mix of old-school local landlords and emerging corporate ones.
Household Income in Trade Area: $90,000
Retail Sales in Trade Area: $1.2 billion
Population in Trade Area: 200,000
Tenant Sales per Square Foot: $800
Occupancy Rate: 95%
Anchor Tenants: Essex Market, Target
Tenant Rent/Sales Ratio (%): 25% – 50%
Rent $ / Visitor (relative cost of the foot traffic): $42.86 – $85.71
Other Notes: Data sourced from public and private records.
Average Rent (psf): $143
Median Rent (psf): $112
Rent Range (psf): $112-$184
Rent Variability: High
Other Notes: Data provided by Retail by MONA, a New York based brokerage firm.
Preferred ISP(s)
Estimated Permit Timeline (weeks)
Landmarks Risk
Union Labor Disharmony Likelihood

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