Pros
Cons
Shopper Profile
Successful Retail Uses:
A juxtaposition of corporate skyscrapers and historic landmarks, Midtown East hums with professionals by day and residents by night. The retail caters to both, from high-end boutiques to essential city services. Given its central location, rents can be steep, with a strong presence of institutional landlords.
Household Income in Trade Area: $125,000
Retail Sales in Trade Area: $1.65 billion
Population in Trade Area: 200,000
Tenant Sales per Square Foot: $1,100
Occupancy Rate: 95%
Anchor Tenants: Grand Central Terminal, Rockefeller Center
Tenant Rent/Sales Ratio (%): 18.18% – 36.36%
Rent $ / Visitor (relative cost of the foot traffic): $37.5 – $75
Other Notes: Data sourced from public and private records.
Average Rent (psf): $208
Median Rent (psf): $145
Rent Range (psf): $145-$206
Rent Variability: High
Other Notes: Data provided by Retail by MONA, a New York based brokerage firm.
Preferred ISP(s)
Estimated Permit Timeline (weeks)
Landmarks Risk
Union Labor Disharmony Likelihood

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